Conference - CDO and CFO how to co-pilot digital performance ?
Friday April 12th 2019 from 8:30 am to 10:30 am (Paris 2)
A conference for CFOs and CDOs on managing the digital budget.
CFOs and CDOs, become partners of the performance!
The digital budget and its management over the year are too often a field of discord between Financial Directors and Directors of Digital.
How establish a dialogue around value and ROI? Experts from the worlds Digital and Financial will present their vision of the key components of the digital budget and present their levers of optimization:
How is the digital budget developed?
What are the departments involved and according to which division of responsibilities?
How to align the distribution of the digital budget with the priorities strategic and business?
How to optimize the performance of digital spending together IT webmarketing?
What are the best practices and tools for managing activities digital?
How to co-pilot the budget and adjust it during the year to meet the challenges of performance and activity